3.4 billion people use the Internet. 2.3 billion of them are active social media users.
Estimates suggest that this figure increases to 2.95 billions by 2020.
Customer loyalty and Support
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Your presence in social networks, authentic and personal communication and being in dialogue with customers creates a positive image. Users build an emotional connection and can become loyal customers. Social media also allow you to offer fast and trouble-free customer service and answer customers' questions promptly. The psychological barrier to ask questions on Facebook is often lower than to pick up the phone or write an e-mail.
Reach
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Social networks have large numbers of users – being present in relevant channels increases your reach within your target group and (potential) customer group.
Social networks allow you to also find new customer groups.
Learning by listening
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Users are online – and are also talking about you! Learn from ratings, react to criticism and use statements and information to get better.