• The Corporate target group (DE/EN) is characterised as follows:

 

Demographic data:

Age: 35-55  Gender: 80% male – 20% female 

Role within the Company: Decision-makers, Travel managers, Booking persons, Travellers

Type of Company: SME 

Turnover: 90% < 1 million 

Income of decision-makers or travel managers: Net income > 2,800 EUR

Willingness to spend: Higher 

Level of education: University degree, A levels

 

Services:

  • Offer / travel plan
  • Booking / OBE
  • Travel information
  • Travel cost optimisation
  • MIS reporting
  • Stopover
  • 24/7 service

 

Type of travel:

  • Flight
  • Hotel
  • Train
  • Rental car
1 / 1
2.4 SOCIAL MEDIA CONCEPT OF LCC S.2