Facebook has about 1.8 billion monthly active users (as of September 2016, source: Facebook: Facebook Reports Third Quarter 2016 Results), 28 millions of them from Germany (as of February 2016, source: allfacebook.de: Official Facebook user numbers for Germany). And the numbers of users increase each year.
This means, Facebook is the largest social network, and the most relevant for Leisure target groups.
Benefits for travel agencies:
- Reach within the target group
- Direct dialogue with (potential) customers is possible
- New customer groups can be found, name recognition can be increased
- More touch points with customers
- Customer loyalty & customer Service
- Improving image and reputation
Social media use is not restricted to Leisure customers. It is also important for B2B and business travels. The most important networks in this regard are XING (for the DACH area, i.e. Germany, Austria, Switzerland) and LinkedIn (international). You can also create company profiles in addition to personal profiles.
Benefits for travel agencies:
- Presence in the business travel field, planning of business travels
- Addressing those responsible for business travels
- Networking
- Staying in touch with business contacts
- Recruiting staff