2.4 TARGET GROUPS AND GOALS

  • For international markets, the following characteristics are attributed to target groups in the Leisure field:

 

Demographic data:

Age: 25-45  

Family Status: Couples, Family, Singles, Friends

 

Interests:

  • Travels
  • Golf
  • Water sports
  • Winter sports
  • Spa
  • Culture
  • Shopping
  • Adventure trips

 

Type of travel:

  • Package tours
  • Pilgrimage journeys
  • Cultural tours
  • Individual tours
  • Single tours
  • Cruises
  • City tours
  • Luxury travels
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2.4 SOCIAL MEDIA CONCEPT OF LCC S.1