2.4.2 GOALS

The following goals are pursued with social media:

  • CENTRAL ONLINE PRESENCE (LEISURE):
  • Perception as the most important travel agency chain
  • Underlining our USP (consulting, quality, international network, etc.)
  • Articles as templates/ideas to be shared by travel agencies
  • Platforms for cooperation partners and promotions
  • LCC is the worldwide largest virtual travel agency network
  • Virtualise LCC network, i.e. LCC should be present in virtual contexts in the future
  • Create brand awareness among end customers/travel agencies, present USP

Target group:

  • End customers and new customers (Leisure and Corporate)
  • INDIVIDUAL ONLINE PRESENCE (LEISURE):
  • Promote your own LCC agency and products
  • Customer loyalty
  • New customer acquisition
  • Sell travels
  • Show/underline that you belong to a network
  • New sales/consulting channel (FB Messenger, WhatsApp, etc.)
  • Compliant with corporate design, key visuals, campaign motifs, logo

Target group:

  • Existing LCC customers
  • New customers from the target market
  • Quality travels
  • CENTRAL ONLINE PRESENCE (CORPORATE):
  • New customer acquisition
  • Be found on the Internet as the most important travel agency for business travels for SME
  • Information (editorial concept)

Target group:

  • SME in Germany and worldwide
  • Business travellers
  • Decision-makers (new customers)
  • Travel managers (new customers)
  • Travellers themselves (information and customer loyalty)
  • INDIVIDUAL ONLINE PRESENCE (CORPORATE):
  • New customer acquisition
  • Customer loyalty
  • Information (editorial concept)
  • Recruiting qualified staff for your own agency
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2.4 SOCIAL MEDIA CONCEPT OF LCC S.3