Target group:

  • SME in Germany and worldwide
  • Business travellers
  • Decision-makers (new customers)
  • Travel managers (new customers)
  • Travellers themselves (information and customer loyalty)
  • Potential co-workers, school graduates, job applicants
2.4.3 AUTHOR

Who should post in social networks?

  • LEISURE:
  • Headquarters 
  • Agencies: travel agents, marketing managers, trainees 
  • Customers: review & recommendation of travel agency performance, travel reports, holiday photos/videos 
  • Agency / editors
  • CORPORATE:
  • Headquarters
  • Agencies: key accountants, travel agents
  • Customers: review & recommendation of travel agency performance
  • Agency / editors
2.4.4 CONTENT PLANNING

To help you getting started with social media and provide you with ideas for postings, we prepare a content plan for the whole year and sample posts.

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2.4 SOCIAL MEDIA CONCEPT OF LCC S.4