User name, and thus vanity URL, should match the profile name. However, we recommend shortening "Lufthansa City Center", it is too long. The user name would be "YourNameLCC".
Then, complete your general company data, in particular, the company's contact details. Click on "Edit Page Info". Then proceed step by step and complete the fields.
Select "Travel Agency" as sub-category. Add a short description of your company, preferably in line with your core story (see chapter 4). The profile should be completed as much as possible.