LCC Social Media Guidelines | 3.1 FACEBOOK (eng) S.4

Important: You will get the logos from our web2print Tool MyDesigns. Please do not use any of your own pictures as profile picture to assure a standardised online presence.

You can choose any photo as cover photo. We will provide you with an image pool of panorama photos (in myDesigns) that you may use as cover photos.

Some tips:

It is not necessary to use Photoshop for image processing. There are numerous free-ofcharge tools that can be used, such as https://www.gimp.org/ or https://www.canva.com/. Under https://pixabay.com/de/, you will find images covering a variety of topics for free. 
You will get the logo for your profile picture from headquarters. 
Headquarters will also provide you with a pool of panorama photos that can be used as cover photos. 
To get more information about optimum image sizes and formats please click here.
On request, headquarters will create a Facebook page for you against payment.

Please do not forget to publish your page again under "Settings" if you undid the publication at the beginning. Then, the page is published and you can invite people to like your page or create your first posting.

There are numerous other options under Settings that will only be described shortly in this manual.

Visitor Posts: You can configure whether other users may post on your page. You should allow this so that your customers can, for example, share photos with you on your page. However, if you notice misuse of this function and only spam is published, you can set that you review posts by other people and approve them manually or you can disable visitor posts completely for your page. 
Review: Customers may review your travel agency on Facebook. You should allow this function and enable ratings under Settings. 
Messages: You should also allow direct messages on your page, as well as visitor posts. Please remember to answer these messages. In chapter 5, you will get more information about how you can enable automated replies for Facebook messages.

Furthermore, you may also block gross language on your page or define age/country restrictions. However, this should only be necessary when misuse of the page is detected or spam is posted.

You will find more options in the list on the left under Settings. You may, for example, edit the page, define administrators, assign edit rights for the page to other people, etc.