After Facebook receives your verification code or business document, they review your info to confirm that it matches public records. Within a few days, you receive a notification or e-mail about your verification status.

Not all pages are verified at the first attempt. Sometimes, documents such as business licences are not accepted, sometimes you have to provide a phone number instead. Important: If verification of a page was denied once, this kind of function is not completely blocked, you may try it again.

3.1.3 BUSINESS PROFILE FOR YOUR STAFF

In addition to your company presence, your staff should also be present on Facebook. This is important for different reasons:

  • Positioning as travel expert: as travel agent, you connect with friends, but also with customers, on Facebook. Position yourself as travel expert! You represent the travel agency towards the outside world.
  • Share your travel pictures to inspire others! Speak of your travels.
  • Use Facebook for networking, congratulate others on their birthday, stay in touch!
  • Answer all requests you personally receive on Facebook. Not all will contact the travel agency directly. Many people prefer to contact someone they personally know to get tips, for example!
3.1.4 DO'S AND DON‘TS ON FACEBOOK: WHAT IS IMPORTANT?
  • To be successful on Facebook, we recommend the following:
  • React promptly to requests, comments and, above all, criticism. Stick to the facts.
  • Vary the types of posts, in particular, at the beginning. Watch what works with the fans.
  • Add suitable photos or videos to your posts to achieve higher interaction rates.
  • Refer to the current situation, e.g. holidays, bank holidays, etc., or special offers of your travel agency.
  • Ask appropriate questions at the end of your post, such as "Do you know where your next trip takes you?"
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