Facebook Promotion Guidelines also require the following:

  • Promotions must include a note with regard to the full exemption of Facebook by each participant.
  • Furthermore, you have to include that there is not any connection to Facebook and that the promotion is in no way sponsored, supported or organised by Facebook.
  • It is not allowed to encourage people to "share this post in your timeline to participate" or "increase your chances to win by sharing it in your friends' timeline" or "tag your friends in this post to participate".

3.2 LINKEDIN

3.2.1 WHY IS LINKEDIN THE RIGHT CHANNEL FOR YOU?

LinkedIn is a social network focusing on business contacts. XING is mainly used in the Germanspeaking area, with approx. 13 million users ; LinkedIn is the international equivalent with 500 million members worldwide.

LinkedIn is important for Business Travel. The focus is on networking, just as in Facebook, but mainly B2B contacts, travel managers, etc. Profiles in business networks can be considered a virtual business card.

3.2.2 EMPLOYEE PROFILES

Just as on Facebook, you can also create personal profiles on LinkedIn. And that's what you should do as travel agent employee. You can also log into LinkedIn using your Facebook profile to skip the entry of login information. Or you enter the required information and create a new LinkedIn account. You will receive a code by e-mail. Enter it in the relevant field. Then complete your profile information and upload a profile picture. Afterwards, you can start searching contacts and adding people to your network.

Your personal profile is used for the following purposes, for example: 

  • Networking with your business contacts!
  • Join relevant groups and be active in these (local) groups on LinkedIn. Use this possibility to generate business in these groups! Groups also show your expertise if you choose relevant ones.
  • Be representative of your travel agency, be present!
  • Position yourself as expert, show your competence.
  • LinkedIn can also be used to recruit new staff.
3.2.3 COMPANY PAGES

LinkedIn also allows you to create company pages. They are less interactive and not thought for direct interaction as Facebook pages. They are used to provide general information and contact data of your company. Employees and LinkedIn users belonging to your company are also shown. And you can post jobs, visualise employer reviews and share news.

  • LINKEDIN

To create your company page, go to the menu bar and click on the tab "work". On the bottom you find "create a company page"

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