UPLOAD PICTURES
The main purpose and content as well as function of Instagram to upload pictures and share them with others. You can upload pictures from your phone or take pictures via the app itself. To edit the pictures you can use different filters.
The standard format of Instagram is the square format. The following sizes are recommended:
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- Picture size: 1080x1080px. The pictures are scaled to 612x612 px and are visible in the feed at 510x510 px.
- Landscape pictures (in landscape format): 1080x566 px. Smaller sizes like 600x400 px are also possible
- Portraits (portrait format): 1080x1350 px. In Instagram they are visible as 600x740 px.
- Thumbnail: 161x161 px. In the profile, pictures are shown in square format automatically.
MULTIPHOTO POST
You can post up to 10 pictures at once. These will then be shown in a slideshow where the user swipes between the pictures. Just select several pictures from your gallery and define the sequence.
VIDEO POST
Instead of pictures you can also upload videos. Videos have to have a minimal length of 3 seconds and a maximum length of 60 seconds. Videos can be shortened in the app directly.
The video plays automatically, whereas the sound has to be activated by the viewer manually by tapping on the screen.
WRITE A TEXT
Captions below the picture have a maximum length of 2,200 characters. The text is cut off after two to three lines and the user has to click on the “more” button to see the complete text. The most important information and “call to actions” have to be placed in the beginning to intrigue the user to read more. The text should at least explain what is on the picture. Hashtag and mentions should only be placed at the end of the text.