HASHTAGS

The significance of hashtags is growing, especially in the tourism industry. They are for example used to collect pictures on a special topic with a certain hashtag. They are the most important instrument to boost the reach of your posts. With special hashtag-campaigns you can brand your company or create unique and distinctive hashtags for customer competitions.

Important is the choice of the right and suitable hashtag. In      general, you should only use hashtags that fit to what is seen on the pictures like a hashtag of a destination.

Hashtags function as keyword and help the user to find what he or she is interested in. For this reasons it is vital to not only select hashtags that are trending or have a great reach but to look for those who are maybe used less but express exactly what you have to offer and how you want to address your clients.

It is certainly useful to use your location as hashtag to reach clients that are in your area.

You can use a maximum of 30 hashtags. Don’t use hashtags like #tagsforlikes or #follow4follow as they only attract spam and bots.

EMOJIS

Of course you can place emojis in the caption but do this rather rarely to avoid looking to childish.

@-MENTIONS

You can name other accounts and profiles via @-mention (= “@” + profile name) in your caption to mark for example destinations or hotels you are talking about.

LINKS

Clickable links are only possible in the biography. In captions you should refrain from using links as the user cannot click on them. Just refer to the link in your bio.