INSTAGRAM IN BROWSER
For Instagram there is also a browser version (www.instagram.com) where you can upload pictures.
This web version has still some deficits and does not fully replace the app. One restriction is that you can only upload pictures in the mobile version of the website. Desktop users have to use the Developer Tools of the browser to simulate that the website is displayed on a mobile phone. In Chrome this works like this:
A “normal” Instagram profile can be changed in the profile setting to a business account. This is recommended for businesses as it provides statistics and other valuable information. Only requirement is that your business has already a fan page on Facebook.
With the Instagram business account you can create ads directly in the app, like sponsoring posts. Read more about that in the chapter about advertising.
To change your profile into a business account you have to do the following:
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A big advantage of the business account is that you see different statistics:
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Apart from that, you can see detailed statistics on you posts like:
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Verifying your account is only possible for some public person, celebrities or brands but not for every company.