By clicking on this button you will open an overview where you can choose different parameters for the post’s advertisement and where you can select its audience, budget and running time. Moreover, you can add a Call-to-Action button, for example “Book now” or “More”.

As fas as possible and fitting, it is recommended to add the Call-to-Action button as it can have a substantial influence on your clicking rate. Especially in the beginning, the budget should not be set too low because otherwise it might take too long until you receive meaningful figures to measure the success. On the basis of those figures you are also able to see whether you chose the right audience.

If you have set all parameters, click on “Boost”.