Next, you can determine your budget (daily budget or campaign budget) as well as decide whether the campaign should run without a time limit or limited to a certain period. You are also able to see which range and engagement you can expect from the budget you selected beforehand.
Concerning advertisement campaigns, Facebook generally offers a good and easy possibility to limit and control budgets.
In the advanced options, you can optimise your ad placement. Next to the post engagement optimisation - the forwarding of the advertisement to the people from whom the most likes, shares and comments can be expected at the lowest cost - it is also possible to optimise the advertisements to the extent that it will be either shown maximally once a day or many times as possible.
If you click on „Continue“ you will see the preview of the post respectively the advertisement.
You can either select existing posts or create completely new ones.
