Then define the budget for your campaign. It is possible to select "Costs per click" and "Costs per Impressions". You have to define how much you want to spend per click or per 1,000 impressions. The minimum budget is €10/day. Since ads work according to the bid principle, do not enter a too low bid.

In the last step, you are requested to enter your credit card details for billing. Then your campaign can start.

Performance indicators for LinkedIn advertising could be: 

  • Clicks: How often has the Text Ad or Content be clicked? 
  • Likes: How often has the "Like" button be clicked for Sponsored Content? 
  • Follows: How many followers has the Company Page got due to the ad? 
  • Comments: How many comments have been posted for a Sponsored Content? 
  • Shares: How often has the Sponsored Content been shared? 
  • Engagement Rate: total number of clicks, likes, comments, follows and shares divided by the number of impressions

In addition, there are other advertising options on LinkedIn, such as display/banner ads or career pages. However, these options are far more expensive.

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5.2 ADVERTISING ON LINKEDIN S.2