5.3 ADVERTISING ON INSTAGRAM
Companies with a business account can promote posts on Instagram or create other advertisements. Single posts can be promoted directly via the post. Other advertisements have to be created via the ads manager. You need a Facebook page to create ads for Instagram. It works similar to Facebook.
Instagram Ads get a “sponsored” label under the profile name and a menu symbol on the right. Here you can select different options like hiding the ad or report the ad. Ads can also have a call- to-action button depending on the advertising goal.
ADS IN INSTAGRAM STORIES
Also in Instagram Stories you can place ads. You can use single pictures or videos of 15 seconds. Stories Ads can be created in the Ads Manager.
The creation of an ad in the Stories is similar to ads for the Instagram feed. You just have to select the right settings at the end.
PROMOTE POST
The easiest way to have an ad in Instagram is to boost a post that you have already published. This is possible within the app.
Click on “promote” and the Instagram Ads Manager opens. Here you have fewer options than in the Ads Manager of Facebook but it is still a good way to start.