Learnings and Tips

  • Arguments, such as "WhatsApp is too much work", do not count. Many people use this service privately; why not use it for the company?
  • If you use a mobile phone number for WhatsApp: Forward the calls from the smartphone used to the travel agency’s landline
  • Take turns for answering the requests so that each individual member of staff has not too much to do
  • WhatsApp Web instead of typing on a smartphone - it is faster and easier to write on a PC. Let WhatsApp Web open the whole day as window or tab.
  • Communicate your WhatsApp number at different places to draw your customers’ attention to it
  • Save contacts in an iCould account, for example
  • Never contact customers unrequested. Let customers be the ones who make the first step and/or write the first message
  • Store the chat record - delete personal data (images, etc.) promptly
  • If you communicate with customers: end your messages with a personal signature or goodbye and the name of the person who is sending the message. You can then always track who has written what.
  • Link WhatsApp with other tools and services to make offers
  • WhatsApp can be used for simply answering travel-related questions and to communicate with customers as well as for selling services
  • Do not let technological progress roll past you. Use technical innovations and possibilities to support and optimise your service
  • Selling services should not be the focus in social media. It is more important to be present and to network