All messages can be customised and personalised so that you can address your customers directly with their name. It is also possible, for example, to mention the travel agency's phone number in an instant reply to inform customers that they should call in urgent cases because they would get a faster reply.

The Response Assistant also lets you configure what is shown about your page's response time, i.e. whether you want to inform users how fast messages are answered, and, if yes, in which way. The following options are provided: 

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• Automatically show your average response time for Messages
• "Typically replies right away" 
• "Typically replies in minutes" 
• "Typically replies within an hour" 
• "Typically replies in a few hours" 
• "Typically replies in a day"

Please note that the users' expectations rise if you set the "Typically replies right away" or "Typically replies in minutes" options and that they count on getting a prompt reply. Should you not be able to fulfil this, we recommend choosing your actual response time or "Typically replies in a day".