5.1 FACEBOOK ADVERTISING

Facebook advertising is a relatively inexpensive and simple method to advertise online. Facebook advertising has the following benefits, for example:

  • High reach thanks to high user numbers on Facebook
  • Precise targeting and definition of the audience that should see the ad and be addressed
  • High flexibility (ads can be optimised or stopped any time, there is no minimum duration or minimum budget)
  • Precise cost control by specifying a daily and total budget. If the budget is spent, the campaign immediately ends.
  • High transparency and measurement of success
  •  Organic Posts often possess limited range because of the Facebook News Feed Algorithm (Edge Rank) -> Facebook advertisement can increase the range of your posts
5.1.1 WHAT IS IMPORTANT WHEN ADVERTISING IN SOCIAL MEDIA?

Before advertising on Facebook or LinkedIn, you should consider the following.

WHAT GOALS DO I HAVE?

Before you publish ads, make sure you know which kind of goals you want to pursue, since this will affect the ad's format.

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5.1 FACEBOOK ADVERTISING S.1