ADVERTISING ON FACEBOOK
On Facebook, there are three options where to place your adverts:
- In the Desktop News Feed
- In the Mobile News Feed
- In the right column of the desktop Version
Furthermore, you can place advertisement in the so called Audience Network. In doing so, you can also reach people who do not have a Facebook account. Additionally, the advertisements will then be spread on other websites and apps.
You can also place advertisement on Instagram. Depending on their format, they will be displayed as image, video or “carousel” in the user’s feed or as a stories ad in their Instagram stories.
There are various possibilities to place advertisements. On the one hand, you can advertise directly on the Facebook page, for example if you click on “Promote”.
You can choose among several options. Ask yourself: What do I want to advertise or how do I want to promote it?
