Now, you will see a preview how the advertisement will look like in all different placings. By clicking on the button on the bottom right “Boost”, you will publish the advert.
If the advertisement is finished, the running time has expired or the entire budget has been spent, you can have a look at the results respectively the statistics of the campaign’s success in the post.
The most important figures are for example the range – how many people have seen the post in their news feed – and the number of interactions – how many people have interacted with that post, how many have clicked on the link, on the post or how many people have liked the page or shared the post. At this point, you can also increase your budget and boost the post once again or extend the advertisement. It can also be interrupted during the campaign and then be optimised at any time.
The Adverts Manager provides you with further statistics and insights into the success of your advertisement. That way you can see for example which part of the users responded the most to your post and can then adjust the audience respectively the definition of your audience for your next advertisement. This can also be used to determine which advertisement format attracts the audience the most.
