4.1.2 EFFICIENCY
The key message of this core story is:
"With us, your trip will just be perfect"
Product experience: this means EFFICIENCY for business travellers
- LCC gets me quickly from A to B, in an uncomplicated way and as smoothly as possible
- LCC saves me time and costs when planning my business travels
- LCC offers me optimised process management and recent technological solutions
- LCC supports me in all travel-related topics, from guidelines to reporting
- LCC has up-to-date/suitable technologies and the best/fastest process
- LCC is the perfect (and perfectionist) business travel partner for SMEs
Product experience: this means EFFICIENCY for leisure travellers
- LCC saves me time, money and troubles when booking a holiday
- LCC saves me from the jungle of unclear travel offers
- LCC finds me the perfect travel offer quickly and reliably
- LCC gives me ideas for new travel experiences
- I have a personal contact person at LCC who knows me
Story ideas:
- Fast booking - explanatory video: Learn how to book by means of LCC app / LCC website
- View behind the scene: chat with a travel expert
- New technical solutions: travel consulting on the couch, virtual consulting
- Business guidebook: code of conduct for travels
- Your perfect holiday: What is important for business/leisure travels in different countries?
- Tailor-made travel ideas - e.g. top 5 destinations for opera lovers
- Guidance video: Learn how LCC helps you in tricky situations
- Infographic: booking with and without travel agency
- Checklist: what makes business travels inefficient
- Comparing transport methods: flight or train?
- The 5 major annoyances during business trips
Realisation:
- Articles that give orientation, inform or provide an overview!
- Blog articles, infographics, videos, guidance videos, images, memes
- Studies, whitepaper, how-to
- Best-of lists, top 5, checklists