4.1.4 QUALITY
The key message of this core story is:
"We make no compromises when it comes to quality"
Product experience: this means QUALITY for business travellers
- LCC has qualified staff with sound education and good contacts
- LCC organises travel solutions from one source
- If anything is not right, LCC offers me an alternative
- Due to LCC's certification, I can rely on globally harmonised quality standards with local contact persons
- Thanks to LCC, my technical travel management is always up-to-date
Product experience: this means QUALITY for leisure travellers
- LCC offers me individual consulting and high-value products with best price-performance ratio
- In the LCC travel agency, I can expect special travel experiences
- With LCC, I know what I get, there are no unpleasant surprises
- LCC looks for sustainable travel solutions
Story ideas:
- Who are the people behind LCC: stories written by trainees or employees, creative job offers
- Travel inspirations: Do not only post photos, provide tips and background information!
- Best-of lists: the most popular destinations of the year, the best travel ideas for...
- Extraordinary travel ideas (eat à la carte, tree house picnic, spend the night in an igloo)
- New consultancy forms: virtual travels, 3D goggles in the travel agency
- Corporate social responsibility among top performers: projects and ideas we like (e.g. when towels are not changed, minibar will be free-of-charge) Insight in quality management at travel agencies: what do we do so that customers have the perfect travel experience?
- Worst-of rankings: worst flops and failures - and why this will not happen with LCC
Realisation:
- Inspiration! Show "wow" moments in a multimedia way by using photos, videos, live impressions
- People: talks, profiles, interviews
- Orientation: how-to, best-of lists