4.1.5 STATUS
The key message of this core story is:
"We put our customers first"
Product experience: this means STATUS for business travellers
- With LCC, I can rely on the security of a strong, well-known brand
- LCC is the worldwide largest virtual travel agency network
- LCC travel agencies can be found at top locations
- LCC travel agencies have top equipment and are technically always up-to-date
Product experience: this means STATUS for leisure travellers
- With LCC, I have extraordinary travel experiences offered by an experienced premium agency
- The LCC travel agency organises my holiday, I only have to enjoy it
- My LCC travel agency surprises me with services I would not expect
- With LCC, I know what I get, there are no disappointments
Story ideas:
- LCC as long-established company: looking back on the history of LCC, travels in the past
- Atmosphere in LCC travel agencies: (good!) photos taken in your travel agency
- Innovative travel consulting by LCC travel agencies
- Ideas for status travels: luxury travels, golf trips, cruises
- The most unusual / luxurious travels worldwide
- Traveller's dreams: travels for special occasions in your life (wedding, round-the-world trip, events)
- Presentation of top performers: extraordinary travel experiences presented in the LCC travel agency
- Individual surprises: My customer is someone special!
Realisation:
- Inspiration by means of high-quality multimedia content, virtual reality experience
- Testimonials & customer stories
- Historical retrospection: photos, anniversaries