4.1.1 RELIABILITY
The key message of this core story is:
"We make your dreams come true, before, during and after your journey"
Product experience: this means RELIABILITY for business travellers
- LCC perfectly organises my business trip
- LCC cares for me before, during and after my trip
- LCC is my direct contact for all aspects regarding my travels
- The LCC travel agency advises and helps with its carefree package and 24/7 availability no matter what
- LCC helps me in case of strikes, flight delays or short-term rebooking
Product experience: this means RELIABILITY for leisure travellers
- Thanks to my LCC travel agency, I can start my travels safely and reassured
- I get competent advice and help in each phase of my trip
- LCC guarantees a unique holiday experience and achieves the impossible
- With LCC, I avoid unpleasant surprises, as with anonymous online portals
- If there are any short-term changes, LCC takes care of them
- In case of emergency, the LCC travel agency reliably helps me
Story ideas:
- Personal experiences: employees give first-hand tips, reports of family trips
- Ideas for unique holiday experiences: Where can I go to? What can I do when I am there?
- We achieve the impossible: insider tips, tickets for sold out events, inaccessible sites
- View behind the scene: everyday work of hotline staff, presentation of top performers, everyday technology in travel agencies
- Consulting: trends, checklists, visa, immigration formalities, weather, technical tips
- Safety during travels: How do I avoid problems? When in Rome, do as the Romans do!
- Up-to-date information in case of emergency: strike, flight delays, volcano eruptions, airline is bankrupt, etc.
- Case study: How we helped in an emergency
- With LCC, you do not pay extra: comparison with other online portals
- How can I save costs on business trips?
- Business travel news
Realisation:
- Focus on information (trends, up-to-date information in case of emergency, service) and orientation (competence, decision support)
- Model stories: present travel agents, tell about individual cases, case studies (in particular on help in case of emergency)
- Consultant: travel know-how, interesting facts