LCC Social Media Guidelines | 4.1 CORE STORIES AND STORYBOARDS S.5

The key message of this core story is:

"We offer personal and independent service and consultancy"

Product experience: this means TRUST for business travellers

With LCC, I always have the same personal contact person, I do not deal with an anonymous call centre
I can absolutely trust my LCC expert
LCC guarantees me the full range of offers
With LCC, I book 25 years of experience with business travels
During my travels I can get help from local contact partners, if needed
I find all my personal travel information on LCC travel platform
LCC guarantees transparent and fair billing

Product experience: this means TRUST for leisure travellers

I have a personal contact person at my LCC travel agency who focuses on my needs
My LCC expert recommends me a travel solution that is perfect for me
LCC guarantees me the full range of offers of all tour operators
With LCC, I do not have to fear hidden charges
My LCC travel agency gives me personal insider tips - and always a little bit more

Story ideas:

Who are the people behind LCC: present travel agency staff with their interests and preferred travels
Personal impressions of the LCC staff from their business and family trips
Customers as testimonials: share postcards or e-mails sent by customers as well as their travel pictures and videos (consent is required!)
This is how our customers say "thank you": flowers, cookies, etc. sent to the travel agency
My travel agent and I: this is how my travel agent helped me
Surprising stories about the most pleasant travel occasions (honeymoon, family trip)
Recommendations by LCC staff: the travel trends for 2017
Emergency (tour operator bankrupt/online platform): how could LCC help? What will we do in case of emergency?
Testing flight and hotel prices - no hidden charges on LCC website

Realisation: