INTRODUCTION

Dear LCC Colleagues,

There is hardly anything that changed travelling and marketing in the tourism sector more in recent years than the fast development of the Internet and social media. Some years ago, a simple website was enough to be present on the Internet.

Today, the whole online marketing concept is changing. Almost all mobile phones sold today are smartphones. The development of new technologies has profoundly changed our way of thinking and our actions.

Our customers are online – so should be the travel agency. The most important platforms – based on size and options – are Facebook, Xing and LinkedIn. In the next chapters, we would like to show you how your travel agency can make the most of it!

You Social Media Expert at the LCC Headquarters:

Your Social Media Expert at the LCC Headquarters:

Tamara Laudt

Online Marketing Manager

Tel: +49 66075 306

Email: Tamara.laudt@lcc.de